Client & Challenge
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
The challenge had two parts: first, to build a digital presence and start a community from scratch; and second, to grow brand awareness quickly and position Sargatti as a leader in modern, stylish living.
The brand required a partner who could create a consistent, engaging online identity while also running a campaign that would deliver fast growth.
Strategic Approach
Helio created a two-phase strategy. The first phase focused on building the foundation through consistent social media activity.
We developed a clear and polished brand voice on Instagram, with content that highlighted Italian craftsmanship, product quality, and a bold, family-focused lifestyle. This phase built an early following and gave us valuable insights into what the audience cared about.
In the second phase, we launched the “Art of Living” campaign. This high-impact mini-campaign amplified the brand’s core message and accelerated audience growth. It built on the most successful themes from phase one, centered around a new brand teaser film that captured Sargatti’s spirit of modern elegance.
Execution & Deliverables
The plan combined ongoing content creation with a focused campaign push.
Routine Social Media Management:
- A steady flow of high-quality Instagram posts, including original artworks and product showcases
- Regular community engagement to grow a loyal following
“Art of Living” Campaign:
- One flagship teaser film as the main campaign asset
- A targeted viral campaign to amplify the teaser and spark conversation
- Content highlighting the unique mix of Italian design and modern functionality
Results & Impact
The combined strategy proved highly effective, laying a strong brand foundation and then using it for rapid growth.
- Community Growth: Instagram grew from 0 to 3,300+ followers through a mix of steady content and the campaign boost
- High-Impact Asset: The teaser film became the key brand asset, delivering high engagement and communicating Sargatti’s premium image
- Sustained Engagement: Routine content plus the campaign delivered an average engagement rate of 8%, well above industry standards
- Successful Positioning: Sargatti was established as a desirable premium brand with a modern and refined identity
Key Takeaways
- The best digital launches combine steady, ongoing content with a strong campaign push for faster growth
- Routine social media activity gives valuable data that makes future campaigns more effective
- Launching a key asset like a teaser film to an already engaged audience maximizes impact and organic reach
- The teaser film became a central tool for introducing the brand, while the viral campaign boosted brand mentions by +75% across social platforms
