Client & Challenge
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
The road ahead wasn’t easy: Lucano needed to spark curiosity around its name, create product-specific awareness for two completely new models, and define a brand identity that felt modern,
relevant, and aspirational. Without a story that truly connected with people, Lucano risked becoming just another name lost in the noise.
Strategic Approach
To meet this challenge, Helio developed the “Beyond Classic” campaign — a digital-first journey designed not just to introduce cars, but to introduce a vision. The strategy built momentum layer by layer, starting with broad visibility and guiding audiences toward genuine product engagement.
We leaned on energetic, shareable content to spark conversation, trusted influencers to lend credibility, and performance marketing to make sure the right people discovered Lucano at the right time.
Execution & Deliverables
Bringing Lucano to life required more than just ads — it demanded a story told consistently across every touchpoint. Our team delivered:
- A bold viral video campaign engineered for shareability and emotional impact across social platforms.
- A steady drumbeat of social content — from curated posts to interactive stories — to keep the conversation alive.
- A dedicated landing page that didn’t just inform but inspired, turning clicks into curiosity and curiosity into connection.
- Strategic collaborations with leading automotive and lifestyle influencers, who shared authentic experiences and positioned Lucano as a brand to trust.
- A precision-targeted CPC advertising push, designed to cut through the clutter and put Lucano squarely on the map.
Results & Impact
The campaign didn’t just launch L7 and L8; it launched Lucano as a brand with ambition and voice. The results spoke for themselves:
- Over 80 million impressions generated through CPC advertising, building massive visibility in record time.
- More than 2 million clicks to the campaign landing page, showing strong intent and audience curiosity.
- A 300% growth in social followers within four months, turning reach into community.
- A 40% lift in brand recognition, proving that Lucano was no longer invisible in a crowded market.
Key Takeaways
- A full-funnel approach works best: Starting wide with viral buzz and CPC, then deepening engagement with influencers and landing pages created a seamless journey.
- Scale matters: Aggressive, optimized CPC campaigns were essential to break through fast.
- Trust is earned: Influencer partnerships provided the social proof that a newcomer brand desperately needed.
