Client & Challenge
Quala Coffee, an innovative French brand, set out to reinvent the coffee experience for a younger generation. The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market.
Starting from zero digital presence, the brand needed a clear strategy to quickly achieve three goals: build brand awareness, generate excitement for the new products and position Quala as a modern, high-quality and accessible choice.
Strategic Approach
Our strategy centered on the brand’s slogan: “The pleasure of cold coffee in every can.” The aim was to create an emotional, lifestyle-driven connection with people who value convenience, quality and a fresh experience. We adopted a digital-first approach with two key pillars:
- Influencer Marketing: Partnering with beverage and lifestyle influencers to showcase Quala’s authenticity and premium feel through trusted voices.
- Viral Campaign: Launching highly visual, energetic and shareable content designed to spread organically across social media and spark conversation.
Execution & Deliverables
We rolled out a full suite of content and digital advertising to bring the campaign to life.
- Page Launch & Management: Built the brand’s social presence from scratch, establishing a strong visual identity and clear content strategy.
- Routine Content Production: Delivered 50+ creative assets—images and videos—highlighting the quality Arabica beans, creamy texture and sleek packaging.
- Influencer Collaborations: Managed a campaign with 10 key beverage and lifestyle influencers who introduced the lineup with authentic, relatable content.
- Viral Campaign: Produced and distributed 5 short, high-energy videos optimized for virality and social sharing.
Results & Impact
The integrated strategy quickly established Quala Coffee as a strong new player in the market.
- Audience Growth: Instagram grew from 0 to 1,500 engaged followers.
- Campaign Reach: Viral content and influencer collaborations reached over 3 million unique viewers.
- High Engagement: Average engagement rate hit 11%, showing strong resonance with the target audience.
- Successful Positioning: Quala was recognized as modern, premium and innovative, standing apart from traditional competitors.
Key Takeaways
- For new brand launches, combining viral campaigns with influencer partnerships accelerates growth and awareness.
- High-quality visuals that highlight product strengths—like premium ingredients and stylish packaging—build consumer trust.
- A strong, simple slogan can anchor a content strategy and ensure consistent messaging across all channels.
