Bank Saderat Iran
“ALegacyofPowerandHeritage”Campaign
Saderat Bank, one of the oldest and most established banks in the Middle East, sought a nationwide television commercial to reinforce its core brand identity. The main objective was to craft a memorable and powerful narrative that highlighted the bank’s strength, authenticity, an
Where we came in.
Saderat Bank, one of the oldest and most established banks in the Middle East, sought a nationwide television commercial to reinforce its core brand identity. The main objective was to craft a memorable and powerful narrative that highlighted the bank’s strength, authenticity, and deep-rooted heritage.
Client
Bank Saderat Iran
Location
Dubai, UAE
Year
2026
Format
Campaign
The thing that had to be true.
The main objective was to craft a memorable and powerful narrative that highlighted the bank’s strength, authenticity, and deep-rooted heritage. The challenge lay in translating these abstract qualities into a visual story that resonated with a modern audience while honoring the bank’s long history.
"ThecampaignjourneyedbacktotheoriginsofSaderatBank’sidentityratherthanfocusingoncontemporarybankingservices."
What we built around the insight.
Core Creative Idea
The inspiration came from the bank’s original logo, designed by Edward Zohrab Joseph, which features a majestic horse. Universally recognized as a symbol of power, nobility, and endurance, the horse became the central metaphor for the campaign.
Narrative Concept
The commercial depicted multiple, magnificent horses moving in unison. This imagery symbolized not just a single entity, but a lineage and collective force—reflecting the bank’s history, generational strength, and unwavering presence in the market.
What we shipped.
- 01Cinematography & Visuals: Epic shots of horses in timeless landscapes created a grand, historic visual tone. Modern references were intentionally avoided to emphasize enduring legacy.
- 02Sound Design: Galloping hooves combined with a sweeping orchestral score reinforced the sense of grandeur, history, and unwavering momentum.
Verified, not inflated.
Strengthened Brand Image
High Recall and Engagement
Deep Emotional Connection
