Brefood
BoothDesignBrefoodatAgrofood2023
Brefood, a brand in the food production and processing sector , aimed to create a highly creative and unconventional booth for Agrofood 2023.
Where we came in.
Brefood, a brand in the food production and processing sector , aimed to create a highly creative and unconventional booth for Agrofood 2023.
Client
Brefood
Location
Dubai, UAE
Year
2026
Format
Event
The thing that had to be true.
The goal was to showcase the natural and healthy essence of its products, offer an entertaining and interactive experience, and highlight the brand’s signature orange color.
"Ourconcept,“NaturalPlayground,”combinednature-inspireddesignwithinteractiveelements,creatinganimmersiveandmemorablebrandenvironment."
What we built around the insight.
The Interactive Gift Tree
The centerpiece was a large custom-built tree representing the natural source of Brefood’s ingredients. Visitors could throw balls at product targets on the branches, and hitting a target won them that product as a gift.
Immersive Natural Elements
Green walls throughout the booth enhanced the sense of vitality. A football-themed photo booth, decorated with plant-based elements, offered families a fun, shareable experience. Additional features like a mill and sacks of raw ingredients communicated the brand’s “field-to-table” story.
Strategic & Vibrant Color Palette
The brand’s energetic orange dominated the design, paired thoughtfully with black and grey accents to create a modern, dynamic, and eye-catching visual identity.
Safety-First Design
To ensure visitor safety during the interactive game, a discreet fine-mesh fence was installed behind the tree, containing the balls without disrupting the aesthetic.
What we shipped.
- 01The Interactive Gift Tree: The centerpiece was a large custom-built tree representing the natural source of Brefood’s ingredients. Visitors could throw balls at product targets on the branches, and hitting a target won them that product as a gift.
- 02Immersive Natural Elements: Green walls throughout the booth enhanced the sense of vitality. A football-themed photo booth, decorated with plant-based elements, offered families a fun, shareable experience. Additional features like a mill and sacks of raw ingredients communicated the brand’s “field-to-table” story.
- 03Strategic & Vibrant Color Palette: The brand’s energetic orange dominated the design, paired thoughtfully with black and grey accents to create a modern, dynamic, and eye-catching visual identity.
- 04Safety-First Design: To ensure visitor safety during the interactive game, a discreet fine-mesh fence was installed behind the tree, containing the balls without disrupting the aesthetic.
In the frame.
Verified, not inflated.
Exceptional Visitor Engagement
Strong Brand Identity
Overwhelmingly Positive Reception
