Brefood
Booth Design Brefood at Agrofood 2023
Brefood, a brand in the food production and processing sector , aimed to create a highly creative and unconventional booth for Agrofood 2023.
- Client
- Brefood
- Year
- 2026
- Location
- Dubai, UAE
- Format
- Event
04 frames
The brief
Why this existed.
Context
Brefood, a brand in the food production and processing sector , aimed to create a highly creative and unconventional booth for Agrofood 2023.
Challenge
The goal was to showcase the natural and healthy essence of its products, offer an entertaining and interactive experience, and highlight the brand’s signature orange color.
Insight
Our concept, “Natural Playground,” combined nature-inspired design with interactive elements, creating an immersive and memorable brand environment.
Approach
The Interactive Gift Tree
The centerpiece was a large custom-built tree representing the natural source of Brefood’s ingredients. Visitors could throw balls at product targets on the branches, and hitting a target won them that product as a gift.
Immersive Natural Elements
Green walls throughout the booth enhanced the sense of vitality. A football-themed photo booth, decorated with plant-based elements, offered families a fun, shareable experience. Additional features like a mill and sacks of raw ingredients communicated the brand’s “field-to-table” story.
Strategic & Vibrant Color Palette
The brand’s energetic orange dominated the design, paired thoughtfully with black and grey accents to create a modern, dynamic, and eye-catching visual identity.
Safety-First Design
To ensure visitor safety during the interactive game, a discreet fine-mesh fence was installed behind the tree, containing the balls without disrupting the aesthetic.
Execution
What shipped.
- 01The Interactive Gift Tree: The centerpiece was a large custom-built tree representing the natural source of Brefood’s ingredients. Visitors could throw balls at product targets on the branches, and hitting a target won them that product as a gift.
- 02Immersive Natural Elements: Green walls throughout the booth enhanced the sense of vitality. A football-themed photo booth, decorated with plant-based elements, offered families a fun, shareable experience. Additional features like a mill and sacks of raw ingredients communicated the brand’s “field-to-table” story.
- 03Strategic & Vibrant Color Palette: The brand’s energetic orange dominated the design, paired thoughtfully with black and grey accents to create a modern, dynamic, and eye-catching visual identity.
- 04Safety-First Design: To ensure visitor safety during the interactive game, a discreet fine-mesh fence was installed behind the tree, containing the balls without disrupting the aesthetic.
Impact
What moved.
Exceptional Visitor Engagement
The interactive tree game and photo booth drew high participation, increasing visitor dwell time and creating a positive association with Brefood.
Strong Brand Identity
The prominent use of orange and nature-themed elements clearly conveyed the brand’s identity and values.
Overwhelmingly Positive Reception
Both visitors and the client praised the booth, recognizing it as a benchmark for combining branding, entertainment, and a meaningful connection to nature.
Disciplines
Experiential · Campaign Creative · Media Planning
