Talypark
BoothDesignTalyparkattheConstructionIndustryExhibition2023
Talypark, a major company in the mass housing construction sector, set out to design a booth that could clearly showcase the scale and quality of its residential projects.
Where we came in.
Talypark, a major company in the mass housing construction sector, set out to design a booth that could clearly showcase the scale and quality of its residential projects.
Client
Talypark
Location
Dubai, UAE
Year
2026
Format
Event
The thing that had to be true.
The aim was to create a space that felt modern, tangible, and technologically advanced. With the booth placed directly opposite the main hall entrance, the design also had to deliver a strong and inviting first impression to make the most of its high visibility.
"Ourconcept,“ExperiencetheFutureofLiving,”broughttogetherphysicalelementsanddigitalimmersion,givingvisitorsmultiplewaystoconnectwithTalypark’svision."
What we built around the insight.
Architectural Model Showcase
The centerpiece featured detailed models of residential complexes, presented in transparent plexiglass cases that gave visitors a clear and tangible sense of the projects.
Immersive VR Zone
Beneath the second-floor VIP lounge, a dedicated VR station allowed guests to take virtual tours and explore completed properties in a life-like way that static displays could not provide.
Strategic Two-Story Design
To address the highly visible location, the VIP floor was set back from the entrance, creating a striking profile that piqued curiosity and encouraged visitors to explore both levels.
Dynamic Digital Displays
A large LED wall showed impactful visuals and videos, while prominent branding on the entrance header and counters reinforced Talypark’s identity.
Interactive Photo Hub
The recessed space under the VIP area was transformed into a bright photo spot, encouraging visitors to take and share pictures alongside the architectural models.
What we shipped.
- 01Architectural Model Showcase: The centerpiece featured detailed models of residential complexes, presented in transparent plexiglass cases that gave visitors a clear and tangible sense of the projects.
- 02Immersive VR Zone: Beneath the second-floor VIP lounge, a dedicated VR station allowed guests to take virtual tours and explore completed properties in a life-like way that static displays could not provide.
- 03Strategic Two-Story Design: To address the highly visible location, the VIP floor was set back from the entrance, creating a striking profile that piqued curiosity and encouraged visitors to explore both levels.
- 04Dynamic Digital Displays: A large LED wall showed impactful visuals and videos, while prominent branding on the entrance header and counters reinforced Talypark’s identity.
In the frame.
Verified, not inflated.
High-Quality Visitor Traffic
Innovative Brand Image
Overwhelmingly Positive Reception
