← Work/B2B·Campaign·2026

My Window Films

“AdjustthesunlightwithMy”Campaign

The brand "My" required a short-term, high-impact campaign to generate rapid and effective awareness for its new sunscreen.

01 — Context

Where we came in.

The brand "My" required a short-term, high-impact campaign to generate rapid and effective awareness for its new sunscreen.

Client

My Window Films

Location

Dubai, UAE

Year

2026

Format

Campaign

02 — Challenge

The thing that had to be true.

The product, featuring a lightweight formula and powerful sun protection, needed a concise, simple, and creative message. The challenge was to highlight both its strong protective function and its light, easy-to-use nature in a way that would capture consumer attention immediately.

03 — Insight

"Tocommunicatetheproduct'scoreability—controllingtheintensityofthesun'seffectontheskin—ourcreativeteamdrewinspirationfromauniversalandintuitiveobject:avolumeordimmerknob.Thiscirculardial,whichweusetoadjustlightorsound,becamethecentralvisualmetaphor."

04 — System

What we built around the insight.

Core Creative Idea

The dial was designed to resemble the sun, visually suggesting that with the new My sunscreen, the user could "adjust" the power and intensity of the sun's rays to their liking.

Slogan Strategy

The campaign was led by the clear and direct main slogan, "Adjust the sunlight with My." This was supported by the complementary tagline, "Lightweight Mask," which cleverly reinforced the product's two key benefits: Lightweight: Its comfortable, invisible feel on the skin.

Mask

Its complete SPF protection, which shields the skin like a transparent, adjustable mask.

05 — Execution

What we shipped.

01Core Creative Idea: The dial was designed to resemble the sun, visually suggesting that with the new My sunscreen, the user could "adjust" the power and intensity of the sun's rays to their liking.
02Slogan Strategy: The campaign was led by the clear and direct main slogan, "Adjust the sunlight with My." This was supported by the complementary tagline, "Lightweight Mask," which cleverly reinforced the product's two key benefits: Lightweight: Its comfortable, invisible feel on the skin.
03Mask: Its complete SPF protection, which shields the skin like a transparent, adjustable mask.

06 — Outcome

Verified, not inflated.

The creative combination of an intuitive visual (the dimmer dial), minimalist design, and a clear message allowed the campaign to achieve rapid and memorable impact.

Rapid Message Penetration

The campaign successfully positioned the new My sunscreen in the consumer's mind as a light, powerful, and intelligent protector against the sun.

Strong Product Positioning

The unique and easily understood concept led to high recall rates and effectively captured market attention in a limited timeframe, driving a strong launch performance.

High Recall and Engagement

07 — Services involved

What was in the room.

Social MediaPerformance MarketingCampaign Creative

08 — Related work

Startasimilarproject.

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