“Adjust the sunlight with My” Campaign
The brand "My" required a short-term, high-impact campaign to generate rapid and effective awareness for its new sunscreen.
- Format
- Campaign
- Location
- Dubai, UAE
- Client
- My Window Films
- Year
- 2026
The brief
Why this existed.
The brand "My" required a short-term, high-impact campaign to generate rapid and effective awareness for its new sunscreen.
Context
The brand "My" required a short-term, high-impact campaign to generate rapid and effective awareness for its new sunscreen.
Challenge
The product, featuring a lightweight formula and powerful sun protection, needed a concise, simple, and creative message. The challenge was to highlight both its strong protective function and its light, easy-to-use nature in a way that would capture consumer attention immediately.
Insight
To communicate the product's core ability—controlling the intensity of the sun's effect on the skin—our creative team drew inspiration from a universal and intuitive object: a volume or dimmer knob. This circular dial, which we use to adjust light or sound, became the central visual metaphor.
Approach
Core Creative Idea
The dial was designed to resemble the sun, visually suggesting that with the new My sunscreen, the user could "adjust" the power and intensity of the sun's rays to their liking.
Slogan Strategy
The campaign was led by the clear and direct main slogan, "Adjust the sunlight with My." This was supported by the complementary tagline, "Lightweight Mask," which cleverly reinforced the product's two key benefits: Lightweight: Its comfortable, invisible feel on the skin.
Mask
Its complete SPF protection, which shields the skin like a transparent, adjustable mask.
Execution
- Core Creative Idea: The dial was designed to resemble the sun, visually suggesting that with the new My sunscreen, the user could "adjust" the power and intensity of the sun's rays to their liking.
- Slogan Strategy: The campaign was led by the clear and direct main slogan, "Adjust the sunlight with My." This was supported by the complementary tagline, "Lightweight Mask," which cleverly reinforced the product's two key benefits: Lightweight: Its comfortable, invisible feel on the skin.
- Mask: Its complete SPF protection, which shields the skin like a transparent, adjustable mask.
Outcome
Rapid Message Penetration
The creative combination of an intuitive visual (the dimmer dial), minimalist design, and a clear message allowed the campaign to achieve rapid and memorable impact.
Strong Product Positioning
The campaign successfully positioned the new My sunscreen in the consumer's mind as a light, powerful, and intelligent protector against the sun.
High Recall and Engagement
The unique and easily understood concept led to high recall rates and effectively captured market attention in a limited timeframe, driving a strong launch performance.
Services
Social Media · Performance Marketing · Campaign Creative
