"Beyond Classic" Campaign
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
- Format
- Campaign
- Location
- Dubai, UAE
- Client
- Lucano
- Year
- 2026
The brief
Why this existed.
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
Context
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
Challenge
The road ahead wasn’t easy: Lucano needed to spark curiosity around its name, create product-specific awareness for two completely new models, and define a brand identity that felt modern, relevant, and aspirational. Without a story that truly connected with people, Lucano risked becoming just another name lost in the noise.
Insight
A full-funnel approach works best: Starting wide with viral buzz and CPC, then deepening engagement with influencers and landing pages created a seamless journey. Scale matters: Aggressive, optimized CPC campaigns were essential to break through fast. Trust is earned: Influencer
Approach
A full-funnel approach works best
Starting wide with viral buzz and CPC, then deepening engagement with influencers and landing pages created a seamless journey. Scale matters: Aggressive, optimized CPC campaigns were essential to break through fast. Trust is earned: Influencer
Execution
- A bold viral video campaign engineered for shareability and emotional impact across social platforms.
- A steady drumbeat of social content — from curated posts to interactive stories — to keep the conversation alive.
- A dedicated landing page that didn’t just inform but inspired, turning clicks into curiosity and curiosity into connection.
- Strategic collaborations with leading automotive and lifestyle influencers, who shared authentic experiences and positioned Lucano as a brand to trust.
- A precision-targeted CPC advertising push, designed to cut through the clutter and put Lucano squarely on the map.
Outcome
Result 1
Over 80 million impressions generated through CPC advertising, building massive visibility in record time.
Result 2
More than 2 million clicks to the campaign landing page, showing strong intent and audience curiosity.
Result 3
A 300% growth in social followers within four months, turning reach into community.
Result 4
A 40% lift in brand recognition, proving that Lucano was no longer invisible in a crowded market.
Services
Social Media · Performance Marketing · Campaign Creative
