Lucano
Beyond Classic"
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
- Client
- Lucano
- Year
- 2026
- Location
- Dubai, UAE
- Format
- Campaign
04 frames
The brief
Why this existed.
Context
When Lucano, a bold new player in automotive technology, prepared to unveil its L7 and L8 models, the brand faced the daunting task of stepping into a market dominated by industry giants.
Challenge
The road ahead wasn’t easy: Lucano needed to spark curiosity around its name, create product-specific awareness for two completely new models, and define a brand identity that felt modern, relevant, and aspirational. Without a story that truly connected with people, Lucano risked becoming just another name lost in the noise.
Insight
A full-funnel approach works best: Starting wide with viral buzz and CPC, then deepening engagement with influencers and landing pages created a seamless journey. Scale matters: Aggressive, optimized CPC campaigns were essential to break through fast. Trust is earned: Influencer
Approach
A full-funnel approach works best
Starting wide with viral buzz and CPC, then deepening engagement with influencers and landing pages created a seamless journey. Scale matters: Aggressive, optimized CPC campaigns were essential to break through fast. Trust is earned: Influencer
Execution
What shipped.
- 01A bold viral video campaign engineered for shareability and emotional impact across social platforms.
- 02A steady drumbeat of social content — from curated posts to interactive stories — to keep the conversation alive.
- 03A dedicated landing page that didn’t just inform but inspired, turning clicks into curiosity and curiosity into connection.
- 04Strategic collaborations with leading automotive and lifestyle influencers, who shared authentic experiences and positioned Lucano as a brand to trust.
- 05A precision-targeted CPC advertising push, designed to cut through the clutter and put Lucano squarely on the map.
Impact
What moved.
Outcome
Over 80 million impressions generated through CPC advertising, building massive visibility in record time.
Outcome
More than 2 million clicks to the campaign landing page, showing strong intent and audience curiosity.
Outcome
A 300% growth in social followers within four months, turning reach into community.
Outcome
A 40% lift in brand recognition, proving that Lucano was no longer invisible in a crowded market.
Disciplines
Social Media · Performance Marketing · Campaign Creative
