BoothDesignCinereattheMedical&PharmaceuticalEquipmentExhibition2025

Where we came in.

For the launch of a new sunscreen, the Cinere brand's primary goal was a professional introduction targeted specifically at the medical community. The booth design needed to convey a sense of cleanliness, gentleness, and expertise, align with Cinere's nature-inspired brand identity, and create an engaging space for photography and interaction.

The thing that had to be true.

The booth design needed to convey a sense of cleanliness, gentleness, and expertise, align with Cinere's nature-inspired brand identity, and create an engaging space for photography and interaction. A key technical challenge was to design a central visual element that would remain impactful and fully visible, even with potential viewing obstructions like a side wall.

What we built around the insight.

What we shipped.

• 01Visual Language and Color: The color palette—white, blue, orange, and green—was inspired directly by Cinere’s “Living Nature” logo, creating a fresh, clean, and health-focused environment that perfectly resonated with medical professionals.
• 02The Illuminated Sculptures: The booth’s main architectural feature consisted of three large-scale, illuminated sunscreen bottle mock-ups, arranged in three successive layers. These sculptures served as an unmissable focal point, drawing attention from across the space.
• 03Strategic Design for Visibility: To address potential viewing obstructions, each mock-up was carefully designed with precise angles and heights, ensuring that the iconic shape remained fully visible and impressive from every possible vantage point.
• 04Interactive Hub: The illuminated sculptures naturally became interactive stations, inviting visitors to take photos and engage directly with the product. This created a memorable experience for doctors and guests alike, while also encouraging social sharing and amplifying the booth’s impact.

What was in the room.