Cinere
Booth Design Cinere at the Medical & Pharmaceutical Equipment Exhibition 2025
For the launch of a new sunscreen, the Cinere brand's primary goal was a professional introduction targeted specifically at the medical community. The booth design needed to convey a sense of cleanliness, gentleness, and expertise, align with Cinere's nature-inspired brand identi
- Client
- Cinere
- Year
- 2026
- Location
- Dubai, UAE
- Format
- Event
05 frames
The brief
Why this existed.
Context
For the launch of a new sunscreen, the Cinere brand's primary goal was a professional introduction targeted specifically at the medical community. The booth design needed to convey a sense of cleanliness, gentleness, and expertise, align with Cinere's nature-inspired brand identity, and create an engaging space for photography and interaction.
Challenge
The booth design needed to convey a sense of cleanliness, gentleness, and expertise, align with Cinere's nature-inspired brand identity, and create an engaging space for photography and interaction. A key technical challenge was to design a central visual element that would remain impactful and fully visible, even with potential viewing obstructions like a side wall.
Insight
The concept, titled “Product as Hero” placed the new sunscreen at the heart of the booth design, transforming it into a monumental and engaging centerpiece.
Approach
Visual Language and Color
The color palette—white, blue, orange, and green—was inspired directly by Cinere’s “Living Nature” logo, creating a fresh, clean, and health-focused environment that perfectly resonated with medical professionals.
The Illuminated Sculptures
The booth’s main architectural feature consisted of three large-scale, illuminated sunscreen bottle mock-ups, arranged in three successive layers. These sculptures served as an unmissable focal point, drawing attention from across the space.
Strategic Design for Visibility
To address potential viewing obstructions, each mock-up was carefully designed with precise angles and heights, ensuring that the iconic shape remained fully visible and impressive from every possible vantage point.
Interactive Hub
The illuminated sculptures naturally became interactive stations, inviting visitors to take photos and engage directly with the product. This created a memorable experience for doctors and guests alike, while also encouraging social sharing and amplifying the booth’s impact.
Execution
What shipped.
- 01Visual Language and Color: The color palette—white, blue, orange, and green—was inspired directly by Cinere’s “Living Nature” logo, creating a fresh, clean, and health-focused environment that perfectly resonated with medical professionals.
- 02The Illuminated Sculptures: The booth’s main architectural feature consisted of three large-scale, illuminated sunscreen bottle mock-ups, arranged in three successive layers. These sculptures served as an unmissable focal point, drawing attention from across the space.
- 03Strategic Design for Visibility: To address potential viewing obstructions, each mock-up was carefully designed with precise angles and heights, ensuring that the iconic shape remained fully visible and impressive from every possible vantage point.
- 04Interactive Hub: The illuminated sculptures naturally became interactive stations, inviting visitors to take photos and engage directly with the product. This created a memorable experience for doctors and guests alike, while also encouraging social sharing and amplifying the booth’s impact.
Impact
What moved.
High Engagement
The giant, illuminated product sculptures became a natural hub for interaction and a popular photo opportunity, creating lasting brand impressions.
Client Satisfaction
The client expressed extreme satisfaction with the final execution, noting that the design perfectly conveyed the desired message of cleanliness, gentleness, and medical expertise.
A Successful Marketing Tool
The booth was praised as a successful fusion of creative design and functional product marketing, effectively capturing the attention and approval of its niche, professional audience.
Disciplines
Experiential · Campaign Creative · Media Planning
