BoothDesignDamdaranattheAnnualFood&BeverageExhibition2024

Where we came in.

For its major annual exhibition, the leading dairy brand Damdaran issued a clear and ambitious directive: create a booth that was completely different and unique, bearing no resemblance to their designs from previous years.

The thing that had to be true.

With no strict spatial or functional constraints, the primary challenge was purely creative. The goal was to innovate on form and style to present a fresh, exciting, and unconventional brand experience while remaining true to Damdaran's core identity.

What we built around the insight.

What we shipped.

• 01Innovative Structure & Flooring: The design featured a unique 3D structure with voluminous elements and varied windows, creating a sense of privacy and visual depth. The flooring was a standout element, using a creative combination of curved lines and textured tile stickers to establish a dynamic and eye-catching foundation.
• 02A Bold, Expanded Color Palette: While anchored in Damdaran's corporate white and blue, the design boldly introduced magenta and purple as complementary colors. This created a vibrant contrast and a sophisticated, modern atmosphere that set the booth apart.
• 03Integrated Branding & Display: The Damdaran logo was creatively repeated on specially designed towers, reinforcing brand identity in an architectural manner. Custom shelving was seamlessly integrated into the structure for elegant product display.
• 04Strategic Use of Greenery: To maintain the unique visual atmosphere, plants were used sparingly and chosen for their form rather than their color, ensuring the carefully curated palette remained the focus.

What was in the room.