Shatel
Booth Design Shatel at Elecomp 2024
For its high-profile presence at Elecomp 2024, Shatel needed a booth design that felt modern, unique, and never repetitive. The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors.
- Client
- Shatel
- Year
- 2026
- Location
- Dubai, UAE
- Format
- Event
11 frames
The brief
Why this existed.
Context
For its high-profile presence at Elecomp 2024, Shatel needed a booth design that felt modern, unique, and never repetitive. The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors.
Challenge
The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors. The key challenge was expressing Shatel’s digital and tech-focused identity through design alone, without relying on direct product displays, while prominently featuring the corporate orange to convey energy and dynamism.
Insight
Inspired by the ideas of network connectivity and signal movement, the design team crafted a dynamic, never-before-seen structure.
Approach
A Network of Light and Motion
Broken, angular lines on floors and walls, lit with vibrant orange lighting, gave the booth a lively sense of energy and constant motion—reflecting Shatel’s tech-driven business.
The Central Hub
A core structure displayed the Shatel logo and brand visuals, with offshoots in blue and white extending toward other areas, representing internal connectivity.
Strategic Color and Light
Horizontal orange linear lights highlighted architectural curves and breaks, balancing a blue-and-white palette for a tech-forward feel. Linear lighting on counters subtly guided visitors through the space.
Execution
What shipped.
- 01A Network of Light and Motion: Broken, angular lines on floors and walls, lit with vibrant orange lighting, gave the booth a lively sense of energy and constant motion—reflecting Shatel’s tech-driven business.
- 02The Central Hub: A core structure displayed the Shatel logo and brand visuals, with offshoots in blue and white extending toward other areas, representing internal connectivity.
- 03Strategic Color and Light: Horizontal orange linear lights highlighted architectural curves and breaks, balancing a blue-and-white palette for a tech-forward feel. Linear lighting on counters subtly guided visitors through the space.
Impact
What moved.
High Visitor Attraction
The dynamic use of color and light, especially the broken orange lines, naturally drew attention and made the booth a central highlight in the hall.
Functional and Cohesive Design
The VIP space offered a professional setting for meetings while remaining fully integrated with the public area.
Positive Feedback
Both clients and visitors praised the design for its innovation and uniqueness, reinforcing Shatel’s brand image as a leader in communication technology.
Disciplines
Experiential · Campaign Creative · Media Planning
