Shatel
BoothDesignShatelatElecomp2024
For its high-profile presence at Elecomp 2024, Shatel needed a booth design that felt modern, unique, and never repetitive. The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors.
Where we came in.
For its high-profile presence at Elecomp 2024, Shatel needed a booth design that felt modern, unique, and never repetitive. The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors.
Client
Shatel
Location
Dubai, UAE
Year
2026
Format
Event
The thing that had to be true.
The main goals were to create a semi-enclosed VIP area for private meetings while also offering an inviting public space to attract visitors. The key challenge was expressing Shatel’s digital and tech-focused identity through design alone, without relying on direct product displays, while prominently featuring the corporate orange to convey energy and dynamism.
"Inspiredbytheideasofnetworkconnectivityandsignalmovement,thedesignteamcraftedadynamic,never-before-seenstructure."
What we built around the insight.
A Network of Light and Motion
Broken, angular lines on floors and walls, lit with vibrant orange lighting, gave the booth a lively sense of energy and constant motion—reflecting Shatel’s tech-driven business.
The Central Hub
A core structure displayed the Shatel logo and brand visuals, with offshoots in blue and white extending toward other areas, representing internal connectivity.
Strategic Color and Light
Horizontal orange linear lights highlighted architectural curves and breaks, balancing a blue-and-white palette for a tech-forward feel. Linear lighting on counters subtly guided visitors through the space.
What we shipped.
- 01A Network of Light and Motion: Broken, angular lines on floors and walls, lit with vibrant orange lighting, gave the booth a lively sense of energy and constant motion—reflecting Shatel’s tech-driven business.
- 02The Central Hub: A core structure displayed the Shatel logo and brand visuals, with offshoots in blue and white extending toward other areas, representing internal connectivity.
- 03Strategic Color and Light: Horizontal orange linear lights highlighted architectural curves and breaks, balancing a blue-and-white palette for a tech-forward feel. Linear lighting on counters subtly guided visitors through the space.
In the frame.
Verified, not inflated.
High Visitor Attraction
Functional and Cohesive Design
Positive Feedback
