“BrewingaNewDigitalRitual”ContentMarketing

Quala Coffee, an innovative French brand, set out to reinvent the coffee experience for a younger generation. The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market.

01 — Context

Where we came in.

Client

Quala Coffee

Location

Dubai, UAE

Year

2026

Format

Digital

02 — Challenge

The thing that had to be true.

The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market. Starting from zero digital presence, the brand needed a clear strategy to quickly achieve three goals: build brand awareness, generate excitement for the new products and position Quala as a modern, high-quality and accessible choice.

03 — Insight

"Fornewbrandlaunches,combiningviralcampaignswithinfluencerpartnershipsacceleratesgrowthandawareness.High-qualityvisualsthathighlightproductstrengths—likepremiumingredientsandstylishpackaging—buildconsumertrust.Astrong,simpleslogancananchoracontent"

04 — System

What we built around the insight.

Pillar 1

For new brand launches, combining viral campaigns with influencer partnerships accelerates growth and awareness. High-quality visuals that highlight product strengths—like premium ingredients and stylish packaging—build consumer trust. A strong, simple slogan can anchor a content

05 — Execution

What we shipped.

01Page Launch & Management : Built the brand’s social presence from scratch, establishing a strong visual identity and clear content strategy.
02Routine Content Production : Delivered 50+ creative assets—images and videos—highlighting the quality Arabica beans, creamy texture and sleek packaging.
03Influencer Collaborations : Managed a campaign with 10 key beverage and lifestyle influencers who introduced the lineup with authentic, relatable content.
04Viral Campaign : Produced and distributed 5 short, high-energy videos optimized for virality and social sharing.

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