“Brewing a New Digital Ritual” Content Marketing
Quala Coffee, an innovative French brand, set out to reinvent the coffee experience for a younger generation. The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market.
- Format
- Digital
- Location
- Dubai, UAE
- Client
- Quala Coffee
- Year
- 2026
The brief
Why this existed.
Quala Coffee, an innovative French brand, set out to reinvent the coffee experience for a younger generation. The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market.
Context
Quala Coffee, an innovative French brand, set out to reinvent the coffee experience for a younger generation. The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market.
Challenge
The main challenge was introducing four new Ready-to-Drink (RTD) cold coffee products into an already crowded market. Starting from zero digital presence, the brand needed a clear strategy to quickly achieve three goals: build brand awareness, generate excitement for the new products and position Quala as a modern, high-quality and accessible choice.
Insight
For new brand launches, combining viral campaigns with influencer partnerships accelerates growth and awareness. High-quality visuals that highlight product strengths—like premium ingredients and stylish packaging—build consumer trust. A strong, simple slogan can anchor a content
Approach
Pillar 1
For new brand launches, combining viral campaigns with influencer partnerships accelerates growth and awareness. High-quality visuals that highlight product strengths—like premium ingredients and stylish packaging—build consumer trust. A strong, simple slogan can anchor a content
Execution
- Page Launch & Management : Built the brand’s social presence from scratch, establishing a strong visual identity and clear content strategy.
- Routine Content Production : Delivered 50+ creative assets—images and videos—highlighting the quality Arabica beans, creamy texture and sleek packaging.
- Influencer Collaborations : Managed a campaign with 10 key beverage and lifestyle influencers who introduced the lineup with authentic, relatable content.
- Viral Campaign : Produced and distributed 5 short, high-energy videos optimized for virality and social sharing.
Outcome
Audience Growth
Instagram grew from 0 to 1,500 engaged followers .
Campaign Reach
Viral content and influencer collaborations reached over 3 million unique viewers.
High Engagement
Average engagement rate hit 11% , showing strong resonance with the target audience.
Successful Positioning
Quala was recognized as modern, premium and innovative, standing apart from traditional competitors.
Services
Social Media · Performance Marketing · Campaign Creative
