ERES
Dancing with Dragon”
ERES, an ambitious automotive brand, was preparing to launch its flagship all-electric vehicle, the ERES M5. The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything.
- Client
- ERES
- Year
- 2026
- Location
- Dubai, UAE
- Format
- Campaign
The brief
Why this existed.
Context
ERES, an ambitious automotive brand, was preparing to launch its flagship all-electric vehicle, the ERES M5. The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything.
Challenge
The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything. ERES needed to introduce not just another car, but a new way of thinking about electric performance—combining raw power with smooth elegance. The goal was to create a brand launch that stood out immediately and captured the attention of early adopters, tech fans, and luxury buy
Insight
A bold theme with strong storytelling can set a brand apart in a crowded market and create lasting emotional impact For products defined by performance and design, cinematic video and world-class imagery are essential to build desire Viral marketing paired with authentic influenc
Execution
What shipped.
- 01One main campaign film and a series of short teaser videos showcasing the M5’s performance
- 02A collection of striking beauty shots and a complete lifestyle photo library
- 03A viral social media campaign featuring abstract artworks inspired by the M5’s design
- 04Collaborations with top automotive and lifestyle influencers to share the M5 story authentically
- 05Engaging social content highlighting the car’s advanced features in a clear, visual format
Impact
What moved.
Outcome
Over 12M organic views of the launch video in the first month
Outcome
A 300% jump in website traffic, with 150,000+ users trying the online configurator
Outcome
Influencer content reached 25M+ people, with engagement 70% higher than industry average
Outcome
Wide media coverage shifted brand perception, with ERES recognized as a design-led innovator
Disciplines
Social Media · Performance Marketing · Campaign Creative
