“Dancing with Dragon” Campaign
ERES, an ambitious automotive brand, was preparing to launch its flagship all-electric vehicle, the ERES M5. The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything.
- Format
- Campaign
- Location
- Dubai, UAE
- Client
- ERES
- Year
- 2026
The brief
Why this existed.
ERES, an ambitious automotive brand, was preparing to launch its flagship all-electric vehicle, the ERES M5. The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything.
Context
ERES, an ambitious automotive brand, was preparing to launch its flagship all-electric vehicle, the ERES M5. The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything.
Challenge
The main challenge was entering the highly competitive premium EV market, where reputation and technology are everything. ERES needed to introduce not just another car, but a new way of thinking about electric performance—combining raw power with smooth elegance. The goal was to create a brand launch that stood out immediately and captured the attention of early adopters, tech fans, and luxury buy
Insight
A bold theme with strong storytelling can set a brand apart in a crowded market and create lasting emotional impact For products defined by performance and design, cinematic video and world-class imagery are essential to build desire Viral marketing paired with authentic influenc
Approach
Pillar 1
A bold theme with strong storytelling can set a brand apart in a crowded market and create lasting emotional impact For products defined by performance and design, cinematic video and world-class imagery are essential to build desire Viral marketing paired with authentic influenc
Execution
- One main campaign film and a series of short teaser videos showcasing the M5’s performance
- A collection of striking beauty shots and a complete lifestyle photo library
- A viral social media campaign featuring abstract artworks inspired by the M5’s design
- Collaborations with top automotive and lifestyle influencers to share the M5 story authentically
- Engaging social content highlighting the car’s advanced features in a clear, visual format
Outcome
Result 1
Over 12M organic views of the launch video in the first month
Result 2
A 300% jump in website traffic, with 150,000+ users trying the online configurator
Result 3
Influencer content reached 25M+ people, with engagement 70% higher than industry average
Result 4
Wide media coverage shifted brand perception, with ERES recognized as a design-led innovator
Services
Social Media · Performance Marketing · Campaign Creative
