“ForginganItalianLegacyintheModernHome”ContentMarketing
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
01 — Context
Where we came in.
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
02 — Challenge
The thing that had to be true.
The challenge had two parts: first, to build a digital presence and start a community from scratch; and second, to grow brand awareness quickly and position Sargatti as a leader in modern, stylish living. The brand required a partner who could create a consistent, engaging online identity while also running a campaign that would deliver fast growth.
03 — Insight
"Thebestdigitallaunchescombinesteady,ongoingcontentwithastrongcampaignpushforfastergrowthRoutinesocialmediaactivitygivesvaluabledatathatmakesfuturecampaignsmoreeffectiveLaunchingakeyassetlikeateaserfilmtoanalreadyengagedaudiencemaximizesi"
04 — System
What we built around the insight.
01Pillar 1
The best digital launches combine steady, ongoing content with a strong campaign push for faster growth Routine social media activity gives valuable data that makes future campaigns more effective Launching a key asset like a teaser film to an already engaged audience maximizes i
05 — Execution
What we shipped.
- 01A steady flow of high-quality Instagram posts, including original artworks and product showcases
- 02Regular community engagement to grow a loyal following
- 03One flagship teaser film as the main campaign asset
- 04A targeted viral campaign to amplify the teaser and spark conversation
- 05Content highlighting the unique mix of Italian design and modern functionality
06 — OutcomeVerified, not inflated.
Instagram grew from 0 to 3,300+ followers through a mix of steady content and the campaign boost
Community Growth
The teaser film became the key brand asset, delivering high engagement and communicating Sargatti’s premium image
High-Impact Asset
Routine content plus the campaign delivered an average engagement rate of 8% , well above industry standards
Sustained Engagement
Sargatti was established as a desirable premium brand with a modern and refined identity
Successful Positioning
07 — Services involved
What was in the room.
Social MediaPerformance MarketingCampaign Creative
08 — Related workMore from the room.
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