“Forging an Italian Legacy in the Modern Home” Content Marketing
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
- Format
- Digital
- Location
- Dubai, UAE
- Client
- Sargatti
- Year
- 2026
The brief
Why this existed.
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
Context
Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.
Challenge
The challenge had two parts: first, to build a digital presence and start a community from scratch; and second, to grow brand awareness quickly and position Sargatti as a leader in modern, stylish living. The brand required a partner who could create a consistent, engaging online identity while also running a campaign that would deliver fast growth.
Insight
The best digital launches combine steady, ongoing content with a strong campaign push for faster growth Routine social media activity gives valuable data that makes future campaigns more effective Launching a key asset like a teaser film to an already engaged audience maximizes i
Approach
Pillar 1
The best digital launches combine steady, ongoing content with a strong campaign push for faster growth Routine social media activity gives valuable data that makes future campaigns more effective Launching a key asset like a teaser film to an already engaged audience maximizes i
Execution
- A steady flow of high-quality Instagram posts, including original artworks and product showcases
- Regular community engagement to grow a loyal following
- One flagship teaser film as the main campaign asset
- A targeted viral campaign to amplify the teaser and spark conversation
- Content highlighting the unique mix of Italian design and modern functionality
Outcome
Community Growth
Instagram grew from 0 to 3,300+ followers through a mix of steady content and the campaign boost
High-Impact Asset
The teaser film became the key brand asset, delivering high engagement and communicating Sargatti’s premium image
Sustained Engagement
Routine content plus the campaign delivered an average engagement rate of 8% , well above industry standards
Successful Positioning
Sargatti was established as a desirable premium brand with a modern and refined identity
Services
Social Media · Performance Marketing · Campaign Creative
