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“Forging an Italian Legacy in the Modern Home” Content Marketing
← Work/B2B·Digital·2026

Sargatti

“ForginganItalianLegacyintheModernHome”ContentMarketing

Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.

01 — Context

Where we came in.

Sargatti, a global producer of premium Italian home and kitchen appliances, needed a strong digital strategy to launch its brand from zero.

Client

Sargatti

Location

Dubai, UAE

Year

2026

Format

Digital

02 — Challenge

The thing that had to be true.

The challenge had two parts: first, to build a digital presence and start a community from scratch; and second, to grow brand awareness quickly and position Sargatti as a leader in modern, stylish living. The brand required a partner who could create a consistent, engaging online identity while also running a campaign that would deliver fast growth.

03 — Insight

"Thebestdigitallaunchescombinesteady,ongoingcontentwithastrongcampaignpushforfastergrowthRoutinesocialmediaactivitygivesvaluabledatathatmakesfuturecampaignsmoreeffectiveLaunchingakeyassetlikeateaserfilmtoanalreadyengagedaudiencemaximizesi"

04 — System

What we built around the insight.

01

Pillar 1

The best digital launches combine steady, ongoing content with a strong campaign push for faster growth Routine social media activity gives valuable data that makes future campaigns more effective Launching a key asset like a teaser film to an already engaged audience maximizes i

05 — Execution

What we shipped.

  • 01A steady flow of high-quality Instagram posts, including original artworks and product showcases
  • 02Regular community engagement to grow a loyal following
  • 03One flagship teaser film as the main campaign asset
  • 04A targeted viral campaign to amplify the teaser and spark conversation
  • 05Content highlighting the unique mix of Italian design and modern functionality
Gallery

In the frame.

“Forging an Italian Legacy in the Modern Home” Content Marketing — 1
“Forging an Italian Legacy in the Modern Home” Content Marketing — 2
“Forging an Italian Legacy in the Modern Home” Content Marketing — 3
06 — Outcome

Verified, not inflated.

Instagram grew from 0 to 3,300+ followers through a mix of steady content and the campaign boost

Community Growth

The teaser film became the key brand asset, delivering high engagement and communicating Sargatti’s premium image

High-Impact Asset

Routine content plus the campaign delivered an average engagement rate of 8% , well above industry standards

Sustained Engagement

Sargatti was established as a desirable premium brand with a modern and refined identity

Successful Positioning

07 — Services involved

What was in the room.

Social MediaPerformance MarketingCampaign Creative
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